Keep Your Daily Rotation Looking Brand New
Routine care prolongs the life, comfort, and silhouette of your sneakers. Master our three core preservation habits to protect premium leathers, suedes, and textiles from everyday wear.
Three Rules for Long-Lasting Footwear
Follow these three simple maintenance steps to preserve texture, shield against weather, and keep your sneakers looking pristine season after season.
Dry Brush & Spot Clean
Never let surface grime settle into porous leather, suede, or knit mesh. Use a soft horsehair brush after every wear to sweep off dry dust before it oxidizes. For light marks, gently wipe with a damp microfiber cloth and mild foaming sneaker cleanser—never submerge your shoes in water.
Weatherproof & Shield
Apply a breathable, non-toxic stain and water repellent spray before wearing your sneakers outdoors. Mist two thin coats from 20cm away, allowing 15 minutes to dry between coats. Reapply monthly to establish an invisible shield that deflects rain, road salt, and coffee spills.
Cedar Trees & Rotation
Moisture and body heat break down internal foam cushioning and collar linings faster than road wear. Insert unvarnished cedar shoe trees directly after unlacing to draw out humidity, neutralize odors, and smooth creasing. Allow pairs 24 hours of rest before wearing again.
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